A novel about Tomáš Baťa, the founder of a footwear empire

My name is Baťa, I can do it! is a new motivational novel by the Slovak author Jozef Banáš published simultaneously in the Czech Republic and in Slovakia. On Wednesday, 3 November 2021, the story of the genius entrepreneur and visionary Tomáš Baťa was introduced to the readers in Prague. The book was launched by the Czech Prime Minister Andrej Babiš.

“Today’s society, Czech as well as Slovak, needs positive role models guided by high moral and ethical values. Baťa was strict not accepting any compromises and mainly, he was hard on himself categorically refusing bribery. In his understanding, corruption was absolutely inadmissible,” Jozef Banáš said at the launch of his new novel about the founder of the shoe industry in the Czech Republic and Slovakia. This book follows its forerunner: the motivational novel I´ll Break Through! Štefánik – A man of iron will.

“Tomáš Baťa is an example not only for Czechs and Slovaks, but for all people who want to live their lives with dignity,” Banáš writes in his book that was translated into the Czech language by the publishing house Olympia and contains a preface written by the President of the Czech Republic, Miloš Zeman. This is the first time such a comprehensive novel has been published about a world-famous businessman from Zlín. In Slovakia, the publishing house Ikar Bratislava has brought the book to the Slovak market. The novel is already being translated into English; the author’s ambition is to introduce it to all countries where the Baťa brand operates.